Bear Hug Sports are a brand that are looking to grow within the highly competitive sports support sector. They have a range of high quality sports supports made from bamboo charcoal therefore having the USP of heat retention leading to muscular injury prevention and recovery benefits.
Though our in depth knowledge of the market sector and discussions with the team at Bear Hug it became clear that rugby union would provide the ideal platform to create alignment and a brand ambassador project.
Nick Williams is a real force on the rugby field and has a huge physical presence at No 8, he currently plays his rugby at Cardiff Blues having had hugely successful playing periods at Ulster & Munster.
Josh Navidi is a rising star on the international stage with a Wales. He’s a versatile back rower with an ability to play on the open side, blind side and at No 8. His distinctive hair style and physical presence makes his instantly recognisable on and off the field.
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