MTech Racing run Lamborghini Huracáns in the European Lamborghini Super Trofeo and British GT Championships. They approached us for support with finding a title sponsor and needed support to develop the rights package and find an accurate market rate for the sponsorship activity.
A title sponsor was secured within 6 weeks and we were then asked to support the team with delivery of the commercial rights such as VIP race day hospitality and the digital activation strategy on a consultancy basis. This was delivered and our relationship with the team has gone from strength to strength.
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